How bio-link pages actually rank in Google
A practical guide to getting your link-in-bio page indexed and ranked — useful even if you don't use our service.
Most bio-link pages don't rank for anything. Not because Google doesn't like them — because nobody fills in the basics. Here's the short list, in priority order.
1. Title and description
Your page title is the literal sentence Google shows in results. Default is your display name, which is the same as a million other people. Replace it with something specific: "Yuki — travel writer in Tokyo", not just "Yuki".
In our dashboard: SEO → Title. 70 characters max.
2. One bio paragraph, written like a person
The description tag is what shows under the title in search results, and what gets used when someone shares your page in Telegram or WhatsApp. Write it once, properly. 150–200 characters, real sentences, no emoji spam.
3. OpenGraph image
When someone shares your link in Discord, Slack, iMessage — the platform pulls one image. If you don't set it, you get a generic placeholder. Set a 1200×630 image with your face or product on it.
In our dashboard: SEO → Картинка для шаринга.
4. Indexable URL
Sounds obvious, but lots of services put noindex on bio pages by default. Check the page source for <meta name="robots" content="noindex">. Ours is index-by-default; you can toggle it off if you ever want to.
5. Real links to real things
Google ranks pages partly by who links to them. If your bio page is the destination from your Instagram bio, your TikTok bio, your podcast description, your guest posts — Google notices. The more places point at the same link, the higher it ranks.
6. Patience
Search ranking is a slow signal. New pages typically appear in 1–3 weeks and stabilize over 2–3 months. Don't change the URL every week.
That's actually it. There's no SEO secret for bio-link pages. The basics are the work.